Three UK gets behind Government’s Stop! Think Fraud campaign

Young woman being defrauded online

Press Office,

At Three, we are committed to tackling fraud and, for the second year in a row, proudly supporting the Government’s Stop! Think Fraud campaign.

In the year ending September 2024, fraud accounted for approximately 41% of all estimated crimes in England and Wales, affecting around 1 in 15 adults, according to the Crime Survey. With fraud being so prevalent, the campaign delivers a crucial message: pause and consider whether a situation might be a scam before taking action. It urges individuals to scrutinize unexpected requests for money or personal information from purported organisations or familiar contacts. Additionally, it advises caution when encountering suspiciously lucrative deals from unverified sellers.

It’s essential to recognise that fraud can happen to anyone. There’s no ‘typical’ victim, and contrary to popular belief, it’s not just the vulnerable who are targeted. Fraudsters use emotional manipulation, often preying on individuals online or in their homes, making it imperative for everyone to remain vigilant.

As technology evolves, so do the tactics of fraudsters. Fraud is becoming increasingly sophisticated, making it harder to detect. Technological advancements, such as AI, provide criminals with the means to convincingly impersonate legitimate entities, amplifying the need for heightened awareness and caution.

In 2024, we successfully blocked over 40.89m scam texts, as part of our efforts to protect customers. But consumers can stay safe and spot fraud by checking out our tips at https://www.three.co.uk/privacy-safety/fraud-to-watch-out-for

About VodafoneThree

VodafoneThree is the UK's largest mobile network operator serving the fixed and mobile market, formed following the merger of Vodafone UK and Three UK in June 2025.

Through an unprecedented £11 billion investment, VodafoneThree will build the UK's best network. The network will deliver reliable, quality connectivity to all nations and regions, creating as many as 13,000 jobs and laying a digital foundation for the country's growth ambitions. VodafoneThree is the only mobile network operator with a fully funded, regulated and guaranteed network build plan, reaching 99% 5G Standalone population coverage by 2030 and 99.96% by 2034. From big cities to small towns, and everywhere in between, the company's mission is to build the UK's best network.

VodafoneThree is a private company, 51% owned by Vodafone and 49% owned by CK Hutchison Holdings. It encompasses all businesses and assets, including Vodafone UK, Three UK, VOXI Mobile, SMARTY and Talkmobile.

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